Gomphrena Globosa is grown for its showy spherical ‘flowers’ that are often dried at the end of its long blooming season. In fact, its actual flowers are tiny. What we see and appreciate is the plant’s specialized leaf, called bract – it is the bright, papery and stiff, globe-like structure that makes this flower so popular. This easy to grow, butterfly-attracting, heat-loving and prolific blooming plant provides a truly long-lasting spectacle – its flower head has an exceptional ability to hold its color and shape fresh or dried, providing continuous beautification of whatever space and time it is in.